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Our Principles

Our Values.

2.  Compound Learning

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”   —Albert Einstein 


Intelligent investors know the value of compound interest, and intelligent people know the value of compound learning.  I believe in lifelong learning, and I believe that learning compounds over a lifetime.  I study this industry and all of the intricacies.  And I apply the concepts that I've learned in my non-blue collar world to see what can be learned and improved. This lifelong effort to study and improve my management skills combined with my Drucker inspired approach to facilitating learning, growth and change in my client organizations ensure that my skills will remain at a high level and that I will continue to be able to create value for clients over the long-term.

1.  Value Creation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”   —Warren Buffett


We have one job, and that is to help our clients create and keep customers while doing it effectively with the right people in place.  If we're not confident in our ability to grow a client’s business and make them money, then we decline the work and don’t take on the project. In the short term, this may reduce revenues, but this focus on value creation and developing an ongoing trusted relationship with our clients ensures long term profits.  It takes twenty years to build a reputation and five minutes to ruin it.. We never forget that maxim, and we never take on work in which we don’t think we can create value for a client.

3.  Long-Term Orientation

Whether it’s investing, business, love, health, or Internet marketing or recruitment, our natural inclination is to assess and address the immediate needs, but focus on the long-term.  It doesn't make sense to offer a band-aid, when a surgery is needed.  We believe that this long-term orientation helps companies continue to be a thriving operation, and we believe that this long-term orientation helps me create the most value possible for my clients.  We've found that long-term focus and thinking is rare in just about every industry, and this platform is no different.  Our long-term orientation differentiates us from other consultants and agencies, and our long-term approach is a competitive advantage for both myself and my clients.

4.  Integrity and Compassion

Call us old fashioned, but we tell our clients the truth, event if they're not ready to hear it.competitive advantage for both us and our clients.

5.  Good Communication and Simple Reports

We believe effective communication is a requirement for creating value and doing a good job for clients.  We strive to effectively communicate complex strategies in simple straight forward terms.  We also strive to set proper expectations, and keep my reporting simple.  We are always examining and improving our communication skills, and believe effective written and verbal communications are a competitive advantage for both us and our clients.

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